Privacy Policy

Fortified is committed to protecting your privacy and handling your personal data in accordance with UK data protection law. This Privacy Policy explains:

• What personal data we collect
• How we use it
• How we protect it
• Your rights

 

Data We Collect
We may collect the following information:

• Account & contact information: name, email, phone number, billing/shipping address
• Payment information: processed securely via Shopify; we do not store your card details
• Order history: purchases, returns, and preferences
• Website usage data: IP address, browser type, pages visited, and cookies
• Marketing preferences: newsletter subscriptions, promotions, or survey responses

How We Use Your Data
We use your data to:

• Process orders, returns, and payments
• Communicate about your account, purchases, and customer service
• Send marketing emails (only if you opt-in)
• Improve our website and services
• Comply with legal obligations (tax, financial reporting, fraud prevention)

Legal Basis for Processing
We rely on the following legal bases under UK GDPR:

• Contractual necessity: to process orders and deliver products
• Consent: for marketing communications
• Legitimate interests: to improve our services and prevent fraud
• Legal obligations: to comply with tax and accounting laws

Sharing Your Data
We may share your personal data with:

• Service providers: payment processors, delivery companies, marketing platforms
• Legal authorities: where required by law
• Business transfers: in case of sale or merger of the company

We do not sell your personal data to third parties.

Data Retention
We keep your personal data only as long as necessary to:

• Complete transactions and returns
• Comply with legal and tax obligations
• Respond to customer inquiries

After this, your data will be securely deleted or anonymised.

Your Rights
Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data
• Object to processing or withdraw consent
• Request data portability
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at [email address].

 Cookies & Tracking
We use cookies to improve website performance, personalise your experience, and run analytics.

• You can manage cookie preferences in your browser or via our Cookie Policy.

Security
We use appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, or loss.

Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the effective date.

Contact Us
If you have questions or concerns about your data, contact us at:
The Mental Company Ltd (trading as Fortified)
Email: info@stayfortified.co.uk
Address: 9 Park Place, Newdigate Road, Harefield, Greater London, UB9 6EJ